Review of 'No Logo (Taking Aim at the Brand Bullies)'
No Logo (Taking Aim at the Brand Bullies) by Naomi Klein
Klein takes a look at the current trend of globalization and the creation of “brands” by the big corporations of our time. This is an analysis from the beginnings of what we see now as brands to the current time of companies divesting themselves of manufacturing and concentrating more on the image in the process creating sweat shops throughout Asia and the third world. Though the language is often confrontational Klein makes a compelling argument following up in the last few chapters with what common people are doing to fight back using the power of the Internet to co-ordinate their activities. A very interesting read. Highly recommended.
Rating: “Nearly perfect, but not quite”
Genre: Non-Fiction