Review of 'NY Fold (NOW CLOSED)'

New York-style pizza comes to London courtesy of 6 time World Pizza Champion Bruno DiFabio. Located, oddly, beside another local kebab and pizza shop, you would be forgiven if you just walked on by - But do stop in, you will be glad you did!

The interior is modern industrial - Wood and metal with basic chairs. Of course, the first thing you notice as you come in the doors are the pizza slices on display on your left - The slices are enormous!

The menu on the web site is split into Appetizers, Salads, Focaccia Sandwiches, New York Italian Specialities, New York Pizza Specialities and wines…but they also had “pizza pies” on offer in the restaurant - Rectangular slices of very well covered, deeper dish, pizza. For the record, they do offer take-away and full pizzas, should you wish.

We decided to have two pizza slices each so we could sample as many as we could. I had the “Hot Italian” (£4.20) and their award-winning “The Fabio” (£4.20). Both were very good if not exactly a flavour sensation. My dinner-date had the “Vegetarian” (£4.20) and “The Butcher Shoppe” (£4.20).

The pizza crust was amazing - Crunchy on the bottom (so much so the steak knives you are given are very useful, ending up tearing through the paper the pizza sits on and into the metal tray beneath) and a firm texture. The pizza was not cooked to order but reheated to arrive hot at the table though my companion complained hers were not as hot as they could have been. I could not really taste the sauce (I am a fan of a tasty tomato sauce base, it has to be said. The toppings were the star of the show for me with fantastic tasting sausage on mine.

We both agreed of the four slices we had, “The Butcher Shoppe” was the most tasty and satisfying, hands down.

We had the “bottomless” fountain (soft) drinks at £2.50 each which was quite a bargain for London (though, I suppose, the selection on offer at Five Guys from their soda machines is by far and away superior).

The service was often slow and seemed to be quite disorganized as they let diners seat themselves leading to a couple sitting at a table for six while others are standing. The staff were happy enough and repeatedly asked us how the food was.

We will be back to work our way through more of the menu. Great to have a different pizza experience in London. I hope the service improves.

Rating: “Really good but I have some issues”

Review Date: 2015-08-14

Cuisine: American/British

Address: 103 Charing Cross Rd, Soho, London WC2H 0DT England

Public Transport: TUBE Leicester Square

Location: London (England) - Soho



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Telephone: +44 (0) 207 2876633